App Redesign
MyProfilia, a SaaS tool grounded in psychological profiling, was designed to enhance understanding of personality-driven behaviors in business contexts. The goal was to increase user adoption through improved integration and usability, especially given the novelty of psychological profiling in the French market.
Challenge
The initial app faced low engagement due to its complex onboarding and limited integration options, making users reluctant to engage fully.
Solution
A complete redesign introduced an API model to seamlessly integrate with common sales tools, while having a user friendly demo interface, allowing users to access profiling insights without steep learning curves.
Results
The redesign significantly boosted user engagement and adoption, paving the way for MyProfilia's acquisition by HumanLinker.
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