App Design
Mark Copy AI, an AI-based content creation tool, required a significant overhaul to improve usability and increase user conversions. The focus was to simplify the interface, streamline navigation, and make the tool more accessible for content creators and digital marketers.
Challenge
User feedback revealed issues with a steep learning curve and confusing navigation, resulting in low engagement and a high churn rate.
Solution
The redesign introduced a simplified dashboard, intuitive navigation, and helpful tooltips for new users, guiding them through the platform seamlessly.
Results
Following the update, user engagement improved by 15%, active users grew to 20,000, and monthly recurring revenue (MRR) reached €15,000.
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